Trust is a universal cornerstone in business, but in Japan, it’s elevated to an art form. Building long-lasting business relationships based on trust is a central tenet of doing business in Japan. This is evident in the strong bonds between companies and their customers, employees, and partners.
But how do foreign entities cultivate such trust in a new environment? It’s about understanding the Japanese way of life, recognizing the dynamics between different entities, and showing respect and patience. This article explores the nuances of building trust and offers tips for foreign companies keen on making a mark in Japan.